Client: Hard Seltzer Co.
Role: Art Director, Type Designer, Graphic Designer
Category: Product Design, Illustration, Social
Challenge: a hard seltzer company looking for a fresh rebrand for new product targeted towards 21-28 year old women.
Solution: create a fun, lighthearted, and dynamic brand identity that attracts younger (legal!) drinkers.
*Silver Miami Addy Award Logo Design 2022
Primary Logo
Illustrations
Variations
