Meta Quest 2: Open Grid
Client: Facebook’s Meta
Role: Art Director, Lead Designer
Category: Integrated Ad Campaign, OOH, Digital, Social
Challenge:
Get 18–24-year-olds to see the Meta Quest 2 as an essential part of their college starter pack.
Solution:
Open Grid, a world built inside the Meta's Horizon Worlds that centers the Gen-Z experience. It eliminates the barriers of connectivity and fosters a like-minded community where Gen-Z can explore, connect, and create without limitation.
*Silver District National Student Advertising Competition
*Executed by Meta August 2022
We designed three facets within Open Grid: The Block, HQ, and The Studio - each with their own purpose. As a designer, I was responsible for bringing the vision to life, as well as creating the digital, print, and media executions to life.
The Studio
15 sec. ad spot highlighting Studio Sessions held in partnership with Masterclass
A space *in Meta* where Gen Z can explore new interests without the fear of failure. In collaboration with Masterclass, explore new passions during experiential studio sessions led by world-class celebrities with a new lineup dropping each month.
The Block
The Block is home for all the events on the Grid. Attend weekly “Friday Fires” to kick back around the campfire, connect, and chat about what went down off grid. Look out for the biggest event to ever hit the VR world, the Block Party.
15 sec. ad spot for Block Party vibes- all the fun, without the…morning after.
Horizon World’s Summer 2022 Campaign